Helping Your Athlete Compete with Confidence and Joy
Pressure, expectations, and self-doubt can steal the joy from sports. We walk alongside you and your athlete so they can play freer, trust themselves, and enjoy the game again.
You Know Something Isn’t Right—Even If You Can’t Quite Put It Into Words
These are the moments many parents quietly carry when pressure and expectations begin to weigh on their athlete — and on them.
The Practice-to-Game Gap
At home or in practice, you see confidence and ability. But once the game starts, your athlete seems hesitant or “stuck.”
You’re left wondering why what you know they’re capable of isn’t showing up when it matters most.
The Emotional Snowball
One mistake. A bad call. A tough moment.
And suddenly it all starts to unravel. You watch as frustration builds and it becomes harder for your athlete to reset and move on to the next play.
The Quiet Car Ride Home
You feel like you’re walking on eggshells after games.
You want to help—but you’re not sure if saying the wrong thing will make them shut down even more. The silence can feel heavier than the game itself.
The Fade of the Spark
You remember when they couldn’t wait to play.
Now you see more stress than smiles, and you worry the joy that once fueled them is slowly slipping away—and that burnout might be close behind.
Why Addressing the Mental Game Matters
For many athletes, mental challenges don’t simply “work themselves out.” Instead, things like pressure, perfectionism, self-doubt, and the expectations of others tend to show up in subtle ways — hesitating under pressure, being hard on themselves, losing confidence, or enjoying the game less than they used to.
Over time, those patterns can affect more than just performance. They can influence motivation, relationships with teammates and coaches, and even the dynamic at home after competition.
The good news? Mental skills can be learned, just like physical ones. And when athletes and families get simple-but-effective strategies early on, confidence, consistency, and joy often return faster than they expect.
Most parents want to help — they're just don't always know how. That’s why we created a free Car Ride Guide with simple strategies you can use right away.
Supporting Your Athlete in the Moments They Need You The Most
A free guide to help parents show up with calm, clarity, and care after competition—when emotions are high and words matter.
You Don’t Have to Navigate This Alone
We help parents support their athletes through pressure, expectations, and self-doubt—so confidence and joy can return to the game.
Most athletes don’t struggle because they lack effort or ability.
They struggle because pressure, expectations, and self-doubt get loud—and no one ever taught them how to train the mental side of their game.
We’re here to help.
We’re Jason and Shane, brothers and certified mental performance coaches who work with athletes and their families during some of the most challenging seasons of sports.
We’ve stood on those sidelines, sat through the quiet car rides home, and felt the uncertainty that comes with wanting to help—but not knowing how.
Our role isn’t to “fix” athletes or push them harder. It’s to come alongside families, provide clarity, and equip athletes with simple, practical mental tools so they can respond to adversity with confidence and play with joy again—not just when things are going well, but when pressure is highest.
Because as the mental weight starts to lift, athletes play freer.
And parents feel more confident in how to support them.
What Working Together Looks Like
Three simple steps to help your athlete overcome self-doubt to compete with confidence and joy again
Book Your Free Call
Let’s talk. We’ll walk through your athlete’s journey, the challenges they’re facing, and what you’re hoping will change. You’ll leave the call with clarity on next steps and whether mental performance coaching makes sense right now.
Build A
Mental Toolkit
Every athlete is different. Together, we build a simple, effective mental toolkit based on what your athlete needs right now — so they can stay calm, focused, and confident when it matters most.
Compete with Confidence and Joy
With the mental weight of the game lifted, your athlete can compete with a clear head and a smile — filled with confidence, freedom, and joy again.
Welcome to 'The PROCESS'
A values-driven approach to helping athletes compete with confidence and joy
Every athlete is different—different personalities, different pressures, different seasons.
That’s why we don’t believe in quick fixes or one-size-fits-all mindset advice.
Our coaching is built around The PROCESS, a structured yet flexible approach that meets athletes where they are and grows with them over time.
The PROCESS helps athletes develop the mental skills that matter most—confidence, focus, self-awareness, resilience, and healthy routines. These are skills they can rely on not just in competition, but in school, relationships, and life beyond sport.
Instead of letting outcomes define confidence or being consumed with perfection, we help athletes focus on what they can control and respond to challenges with greater freedom and joy.
This isn’t about changing who your athlete is.
It’s about removing what gets in the way—so their effort, ability, and love for the game can show up more consistently.
Ways We Can Support Your Athlete
We offer flexible coaching options designed to meet athletes where they are and support growth in sports and in life.
One-on-One Coaching
One-on-one coaching provides athletes with a safe, supportive space to build confidence, self-awareness, and the mental skills they need to perform under pressure.
We work with athletes to develop practical tools for managing expectations, responding to adversity, and trusting themselves—so they can compete with greater freedom and consistency.
Best for: athletes who benefit from individualized attention and personalized guidance.
Team Coaching
Team coaching helps athletes and coaches develop shared language, routines, and mental skills that will support performance throughout the season.
Sessions are tailored to each team’s needs and focus on such topics as confidence, focus, communication, and responding well when challenges arise—both individually and collectively.
Best for: teams looking to strengthen culture, leadership, and mental consistency.
Group Coaching
Group coaching brings athletes together in small, guided groups to learn and apply the fundamentals of the mental game alongside peers facing similar pressures.
These sessions provide structure, accountability, and connection —helping athletes build the kind of confidence, awareness, and routines they can carry into competition and everyday life.
Best for: athletes who benefit from community, structure, and shared learning.
Trusted by Coaches Who Put Athletes First
Coaches see firsthand how mental performance skills help athletes respond to pressure, grow through adversity, and compete with greater freedom and confidence.
Common Questions About Mental Performance
Most parents have questions as they learn about mental performance coaching. Here are helpful answers to get you started.
Mental performance coaching helps athletes train the mental side of their game the same way they train the physical side. We teach practical skills like confidence, focus, emotional regulation, routines, and bouncing back from mistakes — so athletes can perform with more consistency and joy.
Therapy focuses on mental health, diagnoses, and personal struggles. Sports psychology often focuses on clinical work or research. Our work is different: we teach mental skills for performance — tools athletes can use in practices, competitions, and daily life. Think of it like having a strength coach for the mental side of the game. If an athlete needs deeper clinical support, we refer out and are glad to collaborate with qualified professionals.
That’s very common. Most athletes don’t seek out mental performance coaching on their own — and that’s okay. Our approach is not about “fixing” athletes or adding pressure. It’s collaborative, respectful, and practical. Once athletes experience a session or two, they usually realize we’re on their side and start to take ownership. If your athlete is hesitant, we’ll talk through it during your free call and make sure the timing feels right for everyone.
Not at all. Some athletes come to us because they’re frustrated or losing confidence. Others are performing well but want more consistency, leadership skills, or healthier responses to pressure. Mental performance skills help athletes at every level — just like strength training does.
Every athlete is different, but most parents start noticing positive shifts within the first few weeks — things like better emotional regulation after mistakes, healthier post-game conversations, and more steady confidence. Mental performance is like physical training: consistent work builds lasting change. Most families commit to 8–16 weeks to build a core toolkit, and some continue longer for support throughout a season or the off-season.
Yes. Absolutely. Many athletes benefit most from working with us during the season, when pressure is highest and skills can be applied immediately. Off-season coaching also works well for athletes who want to prepare proactively before the next level or next season.
We offer different coaching formats — one-on-one, group, and team — and the investment depends on the format and frequency. During your free conversation, we’ll walk through what makes the most sense for your athlete and family, and we’ll be fully transparent about pricing. There’s no pressure to commit.
Let's Support Your Athlete Together
We’ll listen, ask questions, and talk through what you’re noticing with your athlete so you can decide whether mental performance coaching makes sense right now.
Prefer to start with a resource?